{"id":39235,"date":"2025-02-10T04:49:49","date_gmt":"2025-02-10T09:49:49","guid":{"rendered":"https:\/\/octaneseating.com\/blog\/?p=39235"},"modified":"2025-07-17T07:57:49","modified_gmt":"2025-07-17T11:57:49","slug":"home-vs-theater-for-movies","status":"publish","type":"post","link":"https:\/\/octaneseating.com\/blog\/home-vs-theater-for-movies\/","title":{"rendered":"Home vs. Theater: Where Do Americans Prefer To Watch Movies?"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” 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\nWhere Do Americans
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font_size_desktop=”32″ font_size_tablet=”24″ font_size_phone=”22″ font_line_height=”140%” text_direction=”default” class_name=”font-32 margin-bottom-none”]Movie ticket sales have yet to return to pre-COVID levels. In 2023, the U.S. and Canada saw roughly half the 1.5 billion tickets sold<\/a><\/strong> in the busiest box office year, 2002.[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”50″ custom_height_tablet=”30″ custom_height_phone=”20″][nectar_responsive_text text_color=”#b4b4b4″ font_size_desktop=”24″ font_size_tablet=”22″ font_size_phone=”20″ font_line_height=”150%” text_direction=”default” class_name=”font-24 weight-500 margin-bottom-none”]In addition to the pandemic, the glut of home streaming options, improved TV picture and sound, and new releases that skip the cinema in favor of streaming make the theater less attractive to many.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”6%” bottom_padding=”13%” bottom_padding_tablet=”17%” top_padding_phone=”8%” bottom_padding_phone=”18%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none wrapper-730″][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text text_color=”#b4b4b4″ font_size_desktop=”28″ font_size_tablet=”22″ font_size_phone=”20″ font_line_height=”121%” text_direction=”default” class_name=”font-28 margin-bottom-none”]\n

We surveyed Americans to find out their movie-going habits, to see who is still visiting the cinema, and to learn what it would take for theaters to survive in the era of stay-at-home streaming.<\/p>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”39247″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”key-findings” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” 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HOME VS THEATER<\/p>\n[\/nectar_responsive_text][image_with_animation image_url=”39249″ image_size=”full” animation_type=”entrance” animation=”Fade In From Left” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” constrain_group_2=”yes” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_left=”-65%” margin_right=”-65%” delay=”400″ margin_left_phone=”-100%” margin_right_phone=”-100%” margin_top=”3%”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”15%” top_padding_tablet=”17%” top_padding_phone=”18%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”display-flex-section margin-bottom-none”][vc_column_inner top_padding_desktop=”32px” constrain_group_100=”yes” bottom_padding_desktop=”32px” left_padding_desktop=”32px” constrain_group_101=”yes” right_padding_desktop=”32px” top_padding_tablet=”25px” constrain_group_102=”yes” bottom_padding_tablet=”25px” left_padding_tablet=”20px” constrain_group_103=”yes” right_padding_tablet=”20px” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”5%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#420543″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” border_top_desktop=”6px” border_top_tablet=”5px” border_top_phone=”4px” column_border_color=”#770c79″ column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text text_color=”#ffffff” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”121%” text_direction=”default” class_name=”font-20 weight-500 margin-bottom-none”]72% of Americans would go to movies more often if ticket and concessions prices were lower \u2014 a sentiment that all generations share:<\/span>[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”20″ custom_height_tablet=”15″][nectar_responsive_text text_color=”#ffffff” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”160%” text_direction=”default” class_name=”font-20 weight-500 margin-bottom-none”]\n

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\u2503Baby boomers: 68%<\/div>\n
\u2503Millennials: 78%<\/div>\n
\u2503Gen X: 72%<\/div>\n
\u2503Gen Z: 75%<\/div>\n<\/div>\n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner top_padding_desktop=”32px” constrain_group_100=”yes” bottom_padding_desktop=”32px” left_padding_desktop=”32px” constrain_group_101=”yes” right_padding_desktop=”32px” top_padding_tablet=”25px” constrain_group_102=”yes” bottom_padding_tablet=”25px” left_padding_tablet=”20px” constrain_group_103=”yes” right_padding_tablet=”20px” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”5%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#420543″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” border_top_desktop=”6px” border_top_tablet=”5px” border_top_phone=”4px” column_border_color=”#770c79″ column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text text_color=”#ffffff” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”121%” text_direction=”default” class_name=”font-20 weight-500 margin-bottom-none”]Gen Zers go to the movies more than any other generation, with<\/span> 33% going several times each month.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”2%” top_padding_phone=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”display-flex-section margin-bottom-none”][vc_column_inner top_padding_desktop=”32px” constrain_group_100=”yes” bottom_padding_desktop=”32px” left_padding_desktop=”32px” constrain_group_101=”yes” right_padding_desktop=”32px” top_padding_tablet=”25px” constrain_group_102=”yes” bottom_padding_tablet=”25px” left_padding_tablet=”20px” constrain_group_103=”yes” right_padding_tablet=”20px” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”5%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#420543″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” border_top_desktop=”6px” border_top_tablet=”5px” border_top_phone=”4px” column_border_color=”#770c79″ column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text text_color=”#ffffff” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”121%” text_direction=”default” class_name=”font-20 weight-500 margin-bottom-none”]Millennials enjoy watching movies at home more than any other generation, with 7 out of 10 watching movies at home daily or multiple times throughout the week.<\/span>[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner top_padding_desktop=”32px” constrain_group_100=”yes” bottom_padding_desktop=”32px” left_padding_desktop=”32px” constrain_group_101=”yes” right_padding_desktop=”32px” top_padding_tablet=”25px” constrain_group_102=”yes” bottom_padding_tablet=”25px” left_padding_tablet=”20px” constrain_group_103=”yes” right_padding_tablet=”20px” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”5%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#420543″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” border_top_desktop=”6px” border_top_tablet=”5px” border_top_phone=”4px” column_border_color=”#770c79″ column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text text_color=”#ffffff” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”121%” text_direction=”default” class_name=”font-20 weight-500 margin-bottom-none”]Only 16% of Americans have a movie theater subscription, but half of them only use that membership a few times per year.<\/span>[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner top_padding_desktop=”32px” constrain_group_100=”yes” bottom_padding_desktop=”32px” left_padding_desktop=”32px” constrain_group_101=”yes” right_padding_desktop=”32px” top_padding_tablet=”25px” constrain_group_102=”yes” bottom_padding_tablet=”25px” left_padding_tablet=”20px” constrain_group_103=”yes” right_padding_tablet=”20px” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”5%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#420543″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” border_top_desktop=”6px” border_top_tablet=”5px” border_top_phone=”4px” column_border_color=”#770c79″ column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text text_color=”#ffffff” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”121%” text_direction=”default” class_name=”font-20 weight-500 margin-bottom-none”]57% of all Americans sneak food into the theater to save on concessions costs.<\/span><\/p>\n