{"id":41248,"date":"2025-07-25T02:16:26","date_gmt":"2025-07-25T06:16:26","guid":{"rendered":"https:\/\/octaneseating.com\/blog\/?p=41248"},"modified":"2025-07-29T02:14:37","modified_gmt":"2025-07-29T06:14:37","slug":"streaming-fatigue","status":"publish","type":"post","link":"https:\/\/octaneseating.com\/blog\/streaming-fatigue\/","title":{"rendered":"Streaming Fatigue"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_raw_html css=””]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”7%” bottom_padding=”5%” left_padding_desktop=”9%” constrain_group_2=”yes” right_padding_desktop=”9%” top_padding_tablet=”8%” bottom_padding_tablet=”6%” top_padding_phone=”11%” bottom_padding_phone=”8%” left_padding_phone=”0″ right_padding_phone=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Only 11%<\/b> of Americans Finish What They Watch<\/strong>
\n\u2014 The Reality of Streaming Fatigue<\/i> In 2025<\/em>” font_container=”tag:h1|text_align:center” use_theme_fonts=”yes” css=”” el_class=”heading-1″][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” left_padding_desktop=”11%” constrain_group_2=”yes” right_padding_desktop=”11%” left_padding_phone=”0″ right_padding_phone=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” border_bottom_desktop=”1px” column_border_color=”#b3b3b3″ column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”41704″ image_size=”full” animation_type=”entrance” animation=”Fade In From Bottom” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” constrain_group_2=”yes” constrain_group_4=”yes” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” delay=”400″ margin_left=”-21%” margin_right=”-21%” margin_left_phone=”-9%” margin_right_phone=”-9%” margin_left_tablet=”-24%” margin_right_tablet=”-24%”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”8%” bottom_padding=”6%” top_padding_tablet=”9%” bottom_padding_tablet=”7%” top_padding_phone=”13%” bottom_padding_phone=”8%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none wrapper-540″][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text text_color=”#080d23″ font_size_desktop=”32″ font_size_tablet=”24″ font_size_phone=”22″ font_line_height=”140%” text_direction=”default” class_name=”font-32 margin-bottom-none letter-spacing-0-64px”]In 2025,<\/strong><\/span> Americans are exhausted by the very platforms designed to entertain them.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”column_reverse” bottom_padding=”8%” bottom_padding_tablet=”9%” bottom_padding_phone=”14%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”display-flex-section margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”41269″ image_size=”full” animation_type=”entrance” animation=”Fade In From Left” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” delay=”400″][\/vc_column_inner][vc_column_inner left_padding_desktop=”15%” left_padding_tablet=”5%” left_padding_phone=”0″ bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”20″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text text_color=”#2a2a2a” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”150%” text_direction=”default” class_name=”font-20 margin-bottom-none”]Our latest study reveals that only 11% finish the videos they start, nearly 30% lose sleep every night to streaming, and millions admit to watching content they don\u2019t even like \u2014 just to keep up. From subscription-hopping to growing curiosity around AI-generated content, it\u2019s clear that streaming isn\u2019t just about choice anymore[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”30″ custom_height_tablet=”25″ custom_height_phone=”20″][nectar_responsive_text text_color=”#393939″ font_size_desktop=”45″ font_size_tablet=”33″ font_size_phone=”29″ font_line_height=”140%” text_direction=”default” class_name=”font-45 margin-bottom-none letter-spacing-0-9px capitalize-text padding-right-11″]\u2014<\/span> It\u2019s about fatigue, friction, & FOMO.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#090521″ scene_position=”center” bottom_margin=”11%” bottom_margin_tablet=”13%” bottom_margin_phone=”18%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column top_padding_desktop=”6%” constrain_group_100=”yes” bottom_padding_desktop=”6%” left_padding_desktop=”11%” constrain_group_101=”yes” right_padding_desktop=”11%” top_padding_tablet=”8%” constrain_group_102=”yes” bottom_padding_tablet=”8%” left_padding_tablet=”5%” constrain_group_103=”yes” right_padding_tablet=”5%” top_padding_phone=”12%” constrain_group_104=”yes” bottom_padding_phone=”12%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”wrapper-1440″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”7%” bottom_padding_tablet=”8%” bottom_padding_phone=”10%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text text_color=”#f0f0f0″ font_size_desktop=”60″ font_size_tablet=”42″ font_size_phone=”34″ font_line_height=”120%” text_direction=”default” class_name=”font-60 margin-bottom-none letter-spacing-1-2px capitalize-text weight-500″]\n

Key Findings<\/p>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none display-flex-section”][vc_column_inner top_padding_desktop=”11%” constrain_group_100=”yes” bottom_padding_desktop=”11%” left_padding_desktop=”11%” constrain_group_101=”yes” right_padding_desktop=”11%” top_padding_tablet=”10%” constrain_group_102=”yes” bottom_padding_tablet=”10%” left_padding_tablet=”7%” constrain_group_103=”yes” right_padding_tablet=”7%” top_padding_phone=”0″ bottom_padding_phone=”7%” left_padding_phone=”5%” constrain_group_105=”yes” right_padding_phone=”5%” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” border_right_desktop=”1px” border_bottom_desktop=”1px” border_right_phone=”0″ column_border_color=”#3e395e” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text text_color=”#29cdff” font_size_desktop=”55″ font_size_tablet=”37″ font_size_phone=”33″ font_line_height=”100%” text_direction=”default” class_name=”font-55 margin-bottom-none weight-600″]89%[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”20″ custom_height_tablet=”15″ custom_height_phone=”10″][nectar_responsive_text text_color=”#cfcfcf” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”150%” text_direction=”default” class_name=”font-20 margin-bottom-none”]89% of Americans don\u2019t finish the videos they start \u2014 and 14% turn them off within the first 10 seconds.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner top_padding_desktop=”11%” constrain_group_100=”yes” bottom_padding_desktop=”11%” left_padding_desktop=”11%” constrain_group_101=”yes” right_padding_desktop=”11%” top_padding_tablet=”10%” constrain_group_102=”yes” bottom_padding_tablet=”10%” left_padding_tablet=”7%” constrain_group_103=”yes” right_padding_tablet=”7%” top_padding_phone=”7%” constrain_group_104=”yes” bottom_padding_phone=”7%” left_padding_phone=”5%” constrain_group_105=”yes” right_padding_phone=”5%” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” border_right_desktop=”1px” border_bottom_desktop=”1px” border_right_phone=”0″ column_border_color=”#3e395e” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text text_color=”#29cdff” font_size_desktop=”55″ font_size_tablet=”37″ font_size_phone=”33″ font_line_height=”100%” text_direction=”default” class_name=”font-55 margin-bottom-none weight-600″]30%[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”20″ custom_height_tablet=”15″ custom_height_phone=”10″][nectar_responsive_text text_color=”#cfcfcf” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”150%” text_direction=”default” class_name=”font-20 margin-bottom-none”]30% of Americans lose sleep every night because they can\u2019t stop streaming movies, shows, or videos.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner top_padding_desktop=”11%” constrain_group_100=”yes” bottom_padding_desktop=”11%” left_padding_desktop=”11%” constrain_group_101=”yes” right_padding_desktop=”11%” top_padding_tablet=”10%” constrain_group_102=”yes” bottom_padding_tablet=”10%” left_padding_tablet=”7%” constrain_group_103=”yes” right_padding_tablet=”7%” top_padding_phone=”7%” constrain_group_104=”yes” bottom_padding_phone=”7%” left_padding_phone=”5%” constrain_group_105=”yes” right_padding_phone=”5%” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” border_bottom_desktop=”1px” border_right_phone=”0″ column_border_color=”#3e395e” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text text_color=”#29cdff” font_size_desktop=”55″ font_size_tablet=”37″ font_size_phone=”33″ font_line_height=”100%” text_direction=”default” class_name=”font-55 margin-bottom-none weight-600″]1 in 3[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”20″ custom_height_tablet=”15″ custom_height_phone=”10″][nectar_responsive_text text_color=”#cfcfcf” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”150%” text_direction=”default” class_name=”font-20 margin-bottom-none”]More than 1 in 3 Americans still share streaming passwords \u2014 despite major crackdowns from top platforms.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none display-flex-section”][vc_column_inner top_padding_desktop=”11%” constrain_group_100=”yes” bottom_padding_desktop=”11%” left_padding_desktop=”11%” constrain_group_101=”yes” right_padding_desktop=”11%” top_padding_tablet=”10%” constrain_group_102=”yes” bottom_padding_tablet=”10%” left_padding_tablet=”7%” constrain_group_103=”yes” right_padding_tablet=”7%” top_padding_phone=”7%” bottom_padding_phone=”7%” left_padding_phone=”5%” constrain_group_105=”yes” right_padding_phone=”5%” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” border_right_desktop=”1px” border_right_phone=”0″ border_bottom_phone=”1px” column_border_color=”#3e395e” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text text_color=”#29cdff” font_size_desktop=”55″ font_size_tablet=”37″ font_size_phone=”33″ font_line_height=”100%” text_direction=”default” class_name=”font-55 margin-bottom-none weight-600″]61%[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”20″ custom_height_tablet=”15″ custom_height_phone=”10″][nectar_responsive_text text_color=”#cfcfcf” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”150%” text_direction=”default” class_name=”font-20 margin-bottom-none”]61% of Americans rarely cancel streaming services \u2014 but 1 in 5 younger viewers cancel and restart weekly to save money.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner top_padding_desktop=”11%” constrain_group_100=”yes” bottom_padding_desktop=”11%” left_padding_desktop=”11%” constrain_group_101=”yes” right_padding_desktop=”11%” top_padding_tablet=”10%” constrain_group_102=”yes” bottom_padding_tablet=”10%” left_padding_tablet=”7%” constrain_group_103=”yes” right_padding_tablet=”7%” top_padding_phone=”7%” constrain_group_104=”yes” bottom_padding_phone=”7%” left_padding_phone=”5%” constrain_group_105=”yes” right_padding_phone=”5%” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” border_right_desktop=”1px” border_right_phone=”0″ border_bottom_phone=”1px” column_border_color=”#3e395e” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text text_color=”#29cdff” font_size_desktop=”55″ font_size_tablet=”37″ font_size_phone=”33″ font_line_height=”100%” text_direction=”default” class_name=”font-55 margin-bottom-none weight-600″]2 in 5[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”20″ custom_height_tablet=”15″ custom_height_phone=”10″][nectar_responsive_text text_color=”#cfcfcf” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”150%” text_direction=”default” class_name=”font-20 margin-bottom-none”]Nearly 2 in 5 Americans admit to watching shows they don\u2019t even like \u2014 just to stay in the conversation.[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner top_padding_desktop=”11%” constrain_group_100=”yes” bottom_padding_desktop=”11%” left_padding_desktop=”11%” constrain_group_101=”yes” right_padding_desktop=”11%” top_padding_tablet=”10%” constrain_group_102=”yes” bottom_padding_tablet=”10%” left_padding_tablet=”7%” constrain_group_103=”yes” right_padding_tablet=”7%” top_padding_phone=”7%” bottom_padding_phone=”0″ left_padding_phone=”5%” constrain_group_105=”yes” right_padding_phone=”5%” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text text_color=”#29cdff” font_size_desktop=”55″ font_size_tablet=”37″ font_size_phone=”33″ font_line_height=”100%” text_direction=”default” class_name=”font-55 margin-bottom-none weight-600″]63%[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”20″ custom_height_tablet=”15″ custom_height_phone=”10″][nectar_responsive_text text_color=”#cfcfcf” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”150%” text_direction=”default” class_name=”font-20 margin-bottom-none”]Despite creator backlash, nearly 1 in 10 Americans already want more AI-generated video content \u2014 and 63% say they\u2019re open to it.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”41313″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”where-americans-loyalties-lie-in-the-streaming-wars” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column top_padding_desktop=”5%” constrain_group_100=”yes” bottom_padding_desktop=”5%” left_padding_desktop=”9%” constrain_group_101=”yes” right_padding_desktop=”9%” top_padding_tablet=”6%” constrain_group_102=”yes” bottom_padding_tablet=”6%” top_padding_phone=”8%” constrain_group_104=”yes” bottom_padding_phone=”8%” left_padding_phone=”7%” constrain_group_105=”yes” right_padding_phone=”7%” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffcd57″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”wrapper-920″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”41314″ image_size=”full” animation_type=”entrance” animation=”Fade In From Bottom” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” position_desktop=”absolute” delay=”700″ margin_top=”-3%” margin_left=”-14%” margin_right=”-17%”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” zindex=”999″ overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Where Americans\u2019 Loyalties Lie in the Streaming Wars” use_theme_fonts=”yes” css=”” el_class=”heading-2″][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”9%” top_padding_phone=”11%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” zindex=”999″ overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text text_color=”#1b1b1b” font_size_desktop=”18″ font_size_tablet=”14″ font_size_phone=”11″ font_line_height=”150%” text_direction=”default” class_name=”font-18 margin-bottom-none weight-500″]\u2014 The Reality of Streaming Fatigue In 2025<\/span>[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”8%” top_padding_phone=”10%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” zindex=”999″ overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”41372″ image_size=”full” animation_type=”entrance” animation=”Fade In From Bottom” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” delay=”400″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”7%” bottom_padding=”6%” top_padding_tablet=”8%” bottom_padding_tablet=”7%” top_padding_phone=”11%” bottom_padding_phone=”9%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”wrapper-730 margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text text_color=”#2a2a2a” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”150%” text_direction=”default” class_name=”font-20 margin-bottom-none”]Netflix is the original video streaming service, and it retains its top ranking today. It\u2019s the most popular streaming service for Americans in every generation (except Gen Zers, who rank YouTube higher). Among these top platforms, there is a mix of free and paid options, which begs the question: How much are Americans spending on their streaming services?[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” left_padding_desktop=”18%” constrain_group_2=”yes” right_padding_desktop=”18%” left_padding_tablet=”15%” constrain_group_4=”yes” right_padding_tablet=”15%” left_padding_phone=”0″ right_padding_phone=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”The Cost of America\u2019s Content Habit” font_container=”tag:h3|text_align:center” use_theme_fonts=”yes” css=”” el_class=”heading-3″][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”4%” bottom_padding=”6%” top_padding_tablet=”5%” bottom_padding_tablet=”7%” top_padding_phone=”7%” bottom_padding_phone=”11%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”wrapper-730 margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text text_color=”#2a2a2a” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”150%” text_direction=”default” class_name=”font-20 margin-bottom-none”]76% of Americans spend money each month on video content \u2014 only 1 in 4 don\u2019t pay a cent. Interestingly, despite a higher disposable income, baby boomers are the most reluctant to buy subscriptions, as 1 in 3 stick entirely to free platforms. By comparison, only 17% of millennials and 21% of Gen Zers don\u2019t pay for video streaming services[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column top_padding_desktop=”6%” constrain_group_100=”yes” bottom_padding_desktop=”6%” left_padding_desktop=”14%” constrain_group_101=”yes” right_padding_desktop=”14%” left_padding_tablet=”7%” constrain_group_103=”yes” right_padding_tablet=”7%” top_padding_phone=”9%” constrain_group_104=”yes” bottom_padding_phone=”9%” left_padding_phone=”5%” constrain_group_105=”yes” right_padding_phone=”5%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”wrapper-980″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”1px” column_border_color=”#b2b2b2″ column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”41374″ image_size=”full” animation_type=”entrance” animation=”Grow In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” constrain_group_2=”yes” constrain_group_4=”yes” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” delay=”400″ margin_left=”-8%” margin_right=”-8%” margin_left_tablet=”0″ margin_right_tablet=”0″][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”7%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text text_color=”#323232″ font_size_desktop=”24″ font_size_tablet=”22″ font_size_phone=”16″ font_line_height=”150%” text_direction=”default” class_name=”font-24 weight-500 margin-bottom-none”]\n

Women are also more likely to skip subscriptions; 29% don\u2019t pay for streaming services, compared to just 18% of men.<\/p>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_margin=”0″ bottom_margin_tablet=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”6%” constrain_group_1=”yes” bottom_padding=”6%” top_padding_tablet=”7%” constrain_group_3=”yes” bottom_padding_tablet=”7%” top_padding_phone=”11%” bottom_padding_phone=”10%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”wrapper-730 margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text text_color=”#2a2a2a” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”150%” text_direction=”default” class_name=”font-20 margin-bottom-none”]Even though Americans are willing to pay for entertainment, there are limits to what they\u2019ll spend each month:<\/p>\n

Despite the cost of streaming and an increasingly turbulent economy, most Americans are loyal to their subscriptions. 61% say they rarely or never cancel. Just 24% report switching or canceling services a couple of times a year, and only 9% say they switch at least once a week.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”41376″ image_size=”full” animation_type=”entrance” animation=”Grow In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” constrain_group_4=”yes” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” delay=”400″ margin_left=”1%” margin_right=”-4%” margin_left_tablet=”-3%” margin_right_tablet=”-3%” margin_left_phone=”-5%” margin_right_phone=”-5%”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”6%” constrain_group_1=”yes” bottom_padding=”6%” top_padding_tablet=”7%” constrain_group_3=”yes” bottom_padding_tablet=”7%” top_padding_phone=”10%” bottom_padding_phone=”11%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”wrapper-730 margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text text_color=”#2a2a2a” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”150%” text_direction=”default” class_name=”font-20 margin-bottom-none”]Gen Z, once again, does things differently. Over 1 in 5 (21%) hop between platforms weekly, five times the rate of baby boomers (4%).<\/p>\n

Subscription cycling is common at relatively small rates across income levels, but it\u2019s especially prevalent among lower earners. Those making under $50,000 are nearly twice as likely as those earning over $150,000 to cancel and restart services every few months (17% vs. 9%).[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column top_padding_desktop=”5%” constrain_group_100=”yes” bottom_padding_desktop=”5%” left_padding_desktop=”12%” constrain_group_101=”yes” right_padding_desktop=”12%” top_padding_tablet=”6%” constrain_group_102=”yes” bottom_padding_tablet=”6%” left_padding_tablet=”7%” constrain_group_103=”yes” right_padding_tablet=”7%” top_padding_phone=”9%” constrain_group_104=”yes” bottom_padding_phone=”9%” left_padding_phone=”5%” constrain_group_105=”yes” right_padding_phone=”5%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#f2f2f2″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”wrapper-980″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”6%” bottom_padding_phone=”8%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text text_color=”#000000″ font_size_desktop=”24″ font_size_tablet=”22″ font_size_phone=”17″ font_line_height=”150%” text_direction=”default” class_name=”font-24 weight-600 margin-bottom-none”]\n

Subscription Cycling by Income Level<\/p>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”display-flex-section-2 margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text text_color=”#3c3c3c” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”13″ font_line_height=”150%” text_direction=”default” class_name=”font-20 weight-600 margin-bottom-none”]Income Level[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text text_color=”#3c3c3c” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”13″ font_line_height=”150%” text_direction=”default” class_name=”font-20 weight-600 margin-bottom-none”]% Who Cancel & Restart Every Few Months[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Full Width Line” line_thickness=”2″ divider_color=”default” animate=”yes” custom_height=”30″ delay=”300″][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”display-flex-section-2 margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text text_color=”#3c3c3c” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”13″ font_line_height=”150%” text_direction=”default” class_name=”font-20 weight-600 margin-bottom-none”]Under $50,000[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text text_color=”#3c3c3c” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”13″ font_line_height=”150%” text_direction=”default” class_name=”font-20 weight-600 margin-bottom-none”]17%[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Full Width Line” line_thickness=”2″ divider_color=”default” animate=”yes” custom_height=”30″ delay=”300″][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”display-flex-section-2 margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text text_color=”#3c3c3c” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”13″ font_line_height=”150%” text_direction=”default” class_name=”font-20 weight-600 margin-bottom-none”]Over $150,000[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text text_color=”#3c3c3c” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”13″ font_line_height=”150%” text_direction=”default” class_name=”font-20 weight-600 margin-bottom-none”]09%[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”6%” constrain_group_1=”yes” bottom_padding=”6%” top_padding_tablet=”7%” constrain_group_3=”yes” bottom_padding_tablet=”7%” top_padding_phone=”11%” bottom_padding_phone=”10%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”wrapper-730 margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text text_color=”#2a2a2a” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”150%” text_direction=”default” class_name=”font-20 margin-bottom-none”]For younger and budget viewers, rotating monthly or annual subscriptions has become a savvy way to cut costs while keeping content fresh.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” left_padding_desktop=”18%” constrain_group_2=”yes” right_padding_desktop=”18%” left_padding_tablet=”15%” constrain_group_4=”yes” right_padding_tablet=”15%” left_padding_phone=”0″ constrain_group_6=”yes” right_padding_phone=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Amid Crackdowns, Gen Zers Rely on Password Sharing” font_container=”tag:h3|text_align:center” use_theme_fonts=”yes” css=”” el_class=”heading-3″][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”4%” bottom_padding=”5%” top_padding_tablet=”5%” bottom_padding_tablet=”6%” top_padding_phone=”7%” bottom_padding_phone=”8%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”wrapper-730 margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text text_color=”#2a2a2a” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”150%” text_direction=”default” class_name=”font-20 margin-bottom-none”]Another go-to money-saving tactic: sharing accounts. Despite efforts by streaming companies to shut it down, 37% of Americans still use someone else\u2019s login information or share their own.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none wrapper-730″][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text text_color=”#000000″ font_size_desktop=”24″ font_size_tablet=”22″ font_size_phone=”20″ font_line_height=”150%” text_direction=”default” class_name=”font-24 weight-600 margin-bottom-none”]\n

Streaming Login Sharing by Generation<\/p>\n[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”35″ custom_height_tablet=”30″ custom_height_phone=”20″][nectar_responsive_text text_color=”#2a2a2a” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”150%” text_direction=”default” class_name=”font-20 margin-bottom-none”]This workaround is especially popular with Gen Z. A striking 79% use shared accounts. By contrast, the majority of older generations steer clear: 79% of baby boomers, 76% of Gen Xers, and 54% of millennials say they don\u2019t share account information.<\/p>\n

In Percentage %<\/span><\/p>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”10%” bottom_padding_tablet=”11%” bottom_padding_phone=”14%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”41397″ image_size=”full” animation_type=”entrance” animation=”Grow In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” constrain_group_2=”yes” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”6%” margin_left=”8%” margin_right=”8%” delay=”400″ margin_top_tablet=”7%” margin_left_tablet=”0″ margin_right_tablet=”0″ margin_top_phone=”10%” margin_left_phone=”-5%” margin_right_phone=”-5%”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#303030″ bg_image=”41313″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”115″ bottom_padding=”10″ top_padding_tablet=”13%” top_padding_phone=”16%” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”here-s-what-americans-actually-want-on-their-screens” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column top_padding_desktop=”5%” constrain_group_100=”yes” bottom_padding_desktop=”5%” left_padding_desktop=”9%” constrain_group_101=”yes” right_padding_desktop=”9%” top_padding_tablet=”6%” constrain_group_102=”yes” bottom_padding_tablet=”6%” top_padding_phone=”8%” constrain_group_104=”yes” bottom_padding_phone=”8%” left_padding_phone=”7%” constrain_group_105=”yes” right_padding_phone=”7%” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffcd57″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”wrapper-920″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”41314″ image_size=”full” animation_type=”entrance” animation=”Fade In From Bottom” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” position_desktop=”absolute” delay=”700″ margin_top=”-3%” margin_left=”-14%” margin_right=”-17%”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” zindex=”999″ overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Here\u2019s What Americans Actually Want On Their Screens” use_theme_fonts=”yes” css=”” el_class=”heading-2″][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”9%” top_padding_phone=”11%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” zindex=”999″ overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text text_color=”#1b1b1b” font_size_desktop=”18″ font_size_tablet=”14″ font_size_phone=”11″ font_line_height=”150%” text_direction=”default” class_name=”font-18 margin-bottom-none weight-500″]\u2014 The Reality of Streaming Fatigue In 2025<\/span>[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”8%” top_padding_phone=”10%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” zindex=”999″ overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”41398″ image_size=”full” animation_type=”entrance” animation=”Fade In From Bottom” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” delay=”400″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#303030″ scene_position=”center” top_margin=”-1%” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”7%” bottom_padding=”5%” top_padding_tablet=”7%” bottom_padding_tablet=”6%” top_padding_phone=”10%” bottom_padding_phone=”10%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”wrapper-730 margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text text_color=”#ffffff” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”150%” text_direction=”default” class_name=”font-20 margin-bottom-none”]While short-form videos are popular, watched often by 3 in 5 Americans, traditional forms of entertainment are still king. Here\u2019s what Americans are watching:[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none wrapper-730″][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text text_color=”#ffffff” font_size_desktop=”24″ font_size_tablet=”22″ font_size_phone=”20″ font_line_height=”150%” text_direction=”default” class_name=”font-24 weight-600 margin-bottom-none”]\n

Gen Z Content Preferences<\/p>\n[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”35″ custom_height_tablet=”30″ custom_height_phone=”20″][nectar_responsive_text text_color=”#eaeaea” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”150%” text_direction=”default” class_name=”font-20 margin-bottom-none”]Gen Z may be known for their love of TikTok (78%) and user-generated content (47%), but they\u2019re just as likely to watch traditional TV series (78%) and films (70%). In other words, Gen Z doesn\u2019t choose different platforms than other generations \u2014 they simply consume more media than their older peers.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”41400″ image_size=”full” animation_type=”entrance” animation=”Grow In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” constrain_group_2=”yes” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”6%” margin_left=”9%” margin_right=”9%” delay=”400″ margin_top_tablet=”7%” margin_left_tablet=”0″ margin_right_tablet=”0″ margin_top_phone=”9%” margin_left_phone=”-5%” margin_right_phone=”-5%”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”6%” top_padding_tablet=”7%” top_padding_phone=”10%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none wrapper-730″][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text text_color=”#ffffff” font_size_desktop=”32″ font_size_tablet=”24″ font_size_phone=”22″ font_line_height=”150%” text_direction=”default” class_name=”font-32 weight-600 margin-bottom-none”]\n

But, how do they decide what to turn on first?<\/p>\n[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”35″ custom_height_tablet=”30″ custom_height_phone=”20″][nectar_responsive_text text_color=”#eaeaea” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”150%” text_direction=”default” class_name=”font-20 margin-bottom-none”]When given the choice, nearly 3 of every 4 Americans (71%) opt for full-length shows or movies instead of short-form content. However, more than 1 in 5 (22%) watch traditional-length content and shorter content in equal measure.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”41412″ image_size=”full” animation_type=”entrance” animation=”Grow In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” constrain_group_2=”yes” constrain_group_5=”yes” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” delay=”400″ margin_top=”6%” margin_left=”8%” margin_right=”8%” margin_top_tablet=”7%” margin_left_tablet=”0″ margin_right_tablet=”0″ margin_top_phone=”8%” margin_left_phone=”-4%” margin_right_phone=”-4%” margin_bottom=”5%” margin_bottom_tablet=”6%” margin_bottom_phone=”8%”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”wrapper-730 margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text text_color=”#eaeaea” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”150%” text_direction=”default” class_name=”font-20 margin-bottom-none”]Even with their appetite for short-form video, two-thirds of Gen Z prioritize long-form content. A quarter (25%) balance both formats equally, while only 1 in 10 mostly stick to bite-sized videos instead of full-length features.<\/p>\n

Americans across the board favor polished, professional production over user-generated content:[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”4%” bottom_padding=”9%” top_padding_tablet=”5%” bottom_padding_tablet=”10%” top_padding_phone=”8%” bottom_padding_phone=”16%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”wrapper-730 margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text text_color=”#eaeaea” font_size_desktop=”30″ font_size_tablet=”24″ font_size_phone=”22″ font_line_height=”150%” text_direction=”default” class_name=”font-30 margin-bottom-none”]Over half of younger viewers \u2014 54% of Gen Z<\/strong><\/span> and 63% of millennials<\/strong><\/span> \u2014 say they prefer studio-quality shows and films to user-generated content.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”8%” left_padding_desktop=”18%” constrain_group_2=”yes” right_padding_desktop=”18%” top_padding_tablet=”9%” left_padding_tablet=”15%” constrain_group_4=”yes” right_padding_tablet=”15%” top_padding_phone=”14%” left_padding_phone=”0″ constrain_group_6=”yes” right_padding_phone=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Endless Content vs. Viewers\u2019 Fleeting Focus” font_container=”tag:h3|text_align:center” use_theme_fonts=”yes” css=”” el_class=”heading-3″][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”4%” bottom_padding=”6%” top_padding_tablet=”5%” bottom_padding_tablet=”7%” top_padding_phone=”7%” bottom_padding_phone=”11%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”wrapper-730 margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text text_color=”#2a2a2a” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”150%” text_direction=”default” class_name=”font-20 margin-bottom-none”]With endless content at their fingertips, many Americans are embracing binge-watching. About 30% admit to bingeing entire series or multiple movies in one go. 35% prefer to pace themselves, watching just one episode or movie segment at a time.<\/p>\n

Binge-watching is especially popular among younger viewers: 36% of Gen Zers and 35% of millennials indulge in marathon sessions, compared to 1 in 5 baby boomers.<\/p>\n

While bingeing a favorite series or movie trilogy might be an occasional indulgence, watching short-form, user-generated content is a daily ritual for more than half (54%) of Americans. Another 1 in 4 watch TikTok videos or Instagram Reels a few times a week.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”3%” left_padding_desktop=”13%” constrain_group_2=”yes” right_padding_desktop=”13%” bottom_padding_tablet=”4%” left_padding_tablet=”16%” constrain_group_4=”yes” right_padding_tablet=”16%” bottom_padding_phone=”6%” left_padding_phone=”5%” constrain_group_6=”yes” right_padding_phone=”5%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none wrapper-540″][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text text_color=”#2a2a2a” font_size_desktop=”30″ font_size_tablet=”24″ font_size_phone=”22″ font_line_height=”150%” text_direction=”default” class_name=”font-30 margin-bottom-none weight-600″]\n

Short-Form Video Viewing Habits Among All Americans<\/p>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” left_padding_desktop=”12%” constrain_group_2=”yes” right_padding_desktop=”12%” left_padding_tablet=”16%” constrain_group_4=”yes” right_padding_tablet=”16%” left_padding_phone=”5%” constrain_group_6=”yes” right_padding_phone=”5%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”wrapper-540 margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”41508″ image_size=”full” animation_type=”entrance” animation=”Grow In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” delay=”400″][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”4%” top_padding_tablet=”5%” left_padding_tablet=”12%” constrain_group_4=”yes” right_padding_tablet=”12%” top_padding_phone=”7%” left_padding_phone=”0″ constrain_group_6=”yes” right_padding_phone=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”display-flex-section-2 margin-bottom-none wrapper-640″][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text text_color=”#ffa538″ font_size_desktop=”50″ font_size_tablet=”34″ font_size_phone=”30″ font_line_height=”150%” text_direction=”default” class_name=”font-50 margin-bottom-none”]54%<\/strong>[\/nectar_responsive_text][nectar_responsive_text text_color=”#5b5b5b” font_size_desktop=”18″ font_size_tablet=”16″ font_size_phone=”12″ font_line_height=”150%” text_direction=”default” class_name=”font-18 margin-bottom-none”]Daily[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text text_color=”#20a19d” font_size_desktop=”50″ font_size_tablet=”34″ font_size_phone=”30″ font_line_height=”150%” text_direction=”default” class_name=”font-50 margin-bottom-none”]25%<\/strong>[\/nectar_responsive_text][nectar_responsive_text text_color=”#5b5b5b” font_size_desktop=”18″ font_size_tablet=”16″ font_size_phone=”12″ font_line_height=”150%” text_direction=”default” class_name=”font-18 margin-bottom-none”]Few times\/week[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text text_color=”#8628a0″ font_size_desktop=”50″ font_size_tablet=”34″ font_size_phone=”30″ font_line_height=”150%” text_direction=”default” class_name=”font-50 margin-bottom-none”]21%<\/strong>[\/nectar_responsive_text][nectar_responsive_text text_color=”#5b5b5b” font_size_desktop=”18″ font_size_tablet=”16″ font_size_phone=”12″ font_line_height=”150%” text_direction=”default” class_name=”font-18 margin-bottom-none”]Others (rarely\/never)[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”6%” bottom_padding=”5%” top_padding_tablet=”7%” bottom_padding_tablet=”6%” top_padding_phone=”11%” bottom_padding_phone=”8%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”wrapper-730 margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text text_color=”#2a2a2a” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”150%” text_direction=”default” class_name=”font-20 margin-bottom-none”]The habit is most ingrained in Gen Z, as 79% consume short-form videos every day. Two-thirds of millennials and 55% of Gen Xers do the same. Among baby boomers, daily use is lower at 28%, but another 28% check in a few times per week.<\/p>\n

With so many options in both long and short-form content, 89% of people tend to get restless looking for the next \u201cbingeable\u201d show or watchable influencer. Here\u2019s how long Americans will keep something on if they don\u2019t find it interesting:<\/p>\n

Gen Zers are the first to react. 22% will stop watching something within 10 seconds if it doesn\u2019t inspire interest. This is more than triple the rate of baby boomers (7%) and ahead of 17% of millennials who do the same.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”7%” bottom_padding_tablet=”8%” bottom_padding_phone=”11%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”41509″ image_size=”full” animation_type=”entrance” animation=”Grow In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” constrain_group_2=”yes” constrain_group_4=”yes” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” delay=”400″ margin_left=”10%” margin_right=”10%” margin_left_tablet=”0″ margin_right_tablet=”0″ margin_left_phone=”-4%” margin_right_phone=”-4%”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” left_padding_desktop=”18%” constrain_group_2=”yes” right_padding_desktop=”18%” left_padding_tablet=”15%” constrain_group_4=”yes” right_padding_tablet=”15%” left_padding_phone=”0″ constrain_group_6=”yes” right_padding_phone=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”What Drives Americans To Press Play?” font_container=”tag:h3|text_align:center” use_theme_fonts=”yes” css=”” el_class=”heading-3″][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”4%” bottom_padding=”8%” top_padding_tablet=”5%” bottom_padding_tablet=”9%” top_padding_phone=”7%” bottom_padding_phone=”13%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”wrapper-730 margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text text_color=”#2a2a2a” font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”150%” text_direction=”default” class_name=”font-20 margin-bottom-none”]Americans aren\u2019t just aimlessly scrolling through streaming menus. They\u2019re guided by clear preferences when choosing what to watch. Here\u2019s what influences their decisions, ranked from most to least important:<\/p>\n

Across all generations, mood tops the list; viewers want content that matches how they\u2019re feeling. Personal recommendations and availability consistently take the second or third spot for each age group.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#140f3d” scene_position=”center” bottom_margin=”0″ bottom_margin_tablet=”0″ bottom_margin_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”8%” left_padding_desktop=”18%” constrain_group_2=”yes” right_padding_desktop=”18%” top_padding_tablet=”9%” left_padding_tablet=”15%” constrain_group_4=”yes” right_padding_tablet=”15%” top_padding_phone=”14%” left_padding_phone=”0″ constrain_group_6=”yes” right_padding_phone=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”The FOMO Is Real \u2014 Even for Content Americans Hate” font_container=”tag:h3|text_align:center” use_theme_fonts=”yes” css=”” el_class=”heading-3 white-color”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”4%” bottom_padding=”7%” top_padding_tablet=”5%” bottom_padding_tablet=”8%” top_padding_phone=”7%” bottom_padding_phone=”11%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”wrapper-730 margin-bottom-none”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text text_color=”#e8e8e8″ font_size_desktop=”20″ font_size_tablet=”18″ font_size_phone=”16″ font_line_height=”150%” text_direction=”default” class_name=”font-20 margin-bottom-none”]Despite the availability of almost unlimited movies and series, Americans still hurry to watch new content when it becomes available. However, the level of urgency depends on the type of content.<\/p>\n